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Your marketing strategy could use a facelift - consider including adhering to best practise SEO principles

When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Get contextual links to your site that’ll boost your organic performance on search engines. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.

When auditing your site, take time to think about cloaking

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Many websites contain elements thatinadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. Additionally, you can pay to have your website ranked above organic results in search result pages.

Write about splogs

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. One way to approach SEO is to write catchy headlines. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. It’s a simple but necessary fix that can have a large impact on search rankings.

How to learn about doorway sites in a few hours

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "There are simply no shortcuts in SEO anymore – you can’t just jam a random site on top of search results." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only.

Your marketing strategy could use a facelift - consider including duplication to adhere to best practise SEO principles

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers.

Don’t shoot yourself in the foot with Technical SEO

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. One thing is clear, mobileovertakes the desktop. To be a part of the party, make sure your business website uses structured data markup.

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