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What promise do you make to your customers?

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant.

Only build citations for real physical locations

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries.

SEO for Mindshare/Branding

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site.

What promise do you make?

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. What would you type into a search engine to find your business website or page? According to Gaz Hall, a UK SEO Consultant : "If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword."

The main aim of your content

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Remember, Google doesn’t like content written for SEO purposes.

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