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Understanding Your Audience in today's world

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it.

Powerful Title — But Avoid Clickbait

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.

Linking Out To Relevant & Authority Sites

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas.

Understanding Your Audience and Finding Your Niche

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Gaz Hall, from SEO Hull, had the following to say: "Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval."

Write a 1000+ words article, forget 500

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used.

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