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Try to follow an on-site SEO checklist

As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords withless search volume. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself.

Recurring Links

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Anyone with a site that provides useful content and has the right network can now drive organic traffic. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, LinkBuilding is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage.

Follow an on-site SEO checklist

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google.

Think long and hard before deciding to take a multi-website approach

Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Gaz Hall, from SEO Hull, had the following to say: "SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. "

Analysing The Data

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience.

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