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The SERP landscape is constantly changing

The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable.

A Few Reasons Why These Algorithms Sometimes Fail

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they live. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Updating content across a site should be a priority as Google rewards fresher content for certain searches.

More importance is given to mobile

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote.

Talk to your customers

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. According to Gaz Hall, a UK SEO Consultant : "If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness"

Every web page is an opportunity to capture a customer.

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. It may seem counter-intuitive,but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings.

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