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The linked article is the original and therefore should be indexed

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through.

Make sure you know exactly who you will target with your content

Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics.

Set up 301 redirects

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content.

Optimize Your Site Page Around One Keyword or Topic

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Gaz Hall, an SEO Expert from the UK, said: "Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one."

Boost Site Speed

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Competitor analysis is a lot easier when you have the right tools. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely!

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