As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has.How to diagnose technical SEO issues
Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Remember, Google doesn’t like content written for SEO purposes.Boost Dwell Time
Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Inbound links can come from your own website (linking from one page to another) or other web properties you control. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links.Boost Dwell Time - again
As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Gaz Hall, a UK based SEO Specialist, commented: "At the end of the day, consumers want to feel like they’re always interacting with something natural and real."Layout and formatting
As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure.
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