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Putting it All BackTogether

If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. The search engines must execute multiple tasks very well to provide relevant search results. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential.

Make Sure Your Site Kicks Butt On Mobile

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Mobile Searchers Use Shorter Keyphrases/Keywords

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Keyword density (SEO) is thepercentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. SEO in Snaith is here. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot.

Relevance is the key issue for link building

According to Gaz Hall, a UK SEO Consultant : "When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know?" Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. The searchengines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Longer search phrases are thenatural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for.

Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t.

Putting it All Together

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy.

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