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Perform an audit of your existing site

Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.

Use SEO-Friendly URLS

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey.

It Pays To Be Connected

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. The search engines will act rapidly to penalize sites that contain viruses or trojans. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc.

Keyword driven anchor text reigns supreme

Gaz Hall, from SEO Hull, had the following to say: "By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page." The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a .fr extension of your site, have the .fr domain extension site hosted on a server in France. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Google is getting better and better at recognizing content that truly is useful to people.

Don't scrape content from other websites

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it.

Do an audit of your existing site

Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Google candetect well-written content, and can detect poor quality content, or unoriginal text. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. When youmaintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once?

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