Return to site

Optimise good content

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. There is no minimum amount of words or text to rank in Google.

Good Content Will Still Need ‘Optimised

Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only.

How Many Words Can I Optimise A Page For?

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms.

Build a mobile-friendly site

If the wrong people are hitting your website, it's all for nothing Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication."

Shorter Page Titles and URLs Work Best

You should see improvements in website traffic, a key indicator of progress for your keywords. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.

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