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Modern SEO is about so much more than keywords and meta tags

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results.

Build a mobile-friendly site

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow..

Be specific when the user wants a particular thing

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority.

Submit a XML Sitemap To Speed Up Indexing

Modern SEO is about so much more than keywords and meta tags. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Gaz Hall, a SEO Freelancer, commented: "Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience."

Rate of new link growth may signal freshness

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Make it easier for search engines to index your website. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.

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