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Make sure you know exactly who you will target with your content

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The main text content on the page must be unique to avoid Google’s page quality algorithms. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Do not try to avoid no-follow links completely. These links may have value in improving your search rank.

Encourage +1’s

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX.

Regular Linkers

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Ensure the number of visits and new visitors from within your target market is increasing.

Make sure you know exactly who you will target with your content

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. It has long been understood that Google’s ranking algorithm is complex (by design). Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. According to SEO Consultant, Gaz Hall: "Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions."

Previous SEO Work

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices.

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