Identify What’s Working and What Isn’t with regards to keyword research

These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords.

SEO is Seriously Effortful Optimization

However, not all content is indexed. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site.

Make Your Website More Friendly to Search Engines by considering sitemaps

leading to more views, higher conversion rates and finally increased profit. Avoid the use of symbols in URLs and prefer more human readable alternatives. Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. SEO in York is here. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. When pursuing a link, which is more important, relevance or authority?

It’s a win-win strategy with an emphasis on inbound links

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown.

Identify What’s Working and What Isn’t with regards to keyword research

A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. You are going to plant some seeds.

80% of Google Home results come from snippets

Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case.