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High quality links matter and make a huge difference

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Make the content flow easily to keep people intrigued and reading.

Who links back to my site?

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. Modern SEO is about so much more than keywords and meta tags. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers.

Librarians to marketers

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Users searching for your site on Google might not necessarily want to land on your homepage. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site.

Writing quality content means writing original content

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Google, now more than ever, don't just want more content, they want content that they feel is quality. Gaz Hall, an SEO Expert from the UK, said: "You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content."

High quality links matter and make a huge difference

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.

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