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Don't lose focus on content

An SEO specialist should know how long content needs to be and to avoid keyword stuffing. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics.

Focus on ‘Things’, Not ‘Strings’

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Review competitive lists and other pertinent industry sources. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Do not try to avoid no-follow links completely. These links may have value in improving your search rank.

Build a mobile-friendly site

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand.

Concentrate on actionable content

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Use it before it ceases to be an enabler of competitive advantage. According to Gaz Hall, a UK SEO Consultant : "Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO."

Losing Focus on Information Content

It has long been understood that Google’s ranking algorithm is complex (by design). One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.

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