For good SEO, you'll want to track how your site's doing on the web, and for this you'll need to use Google Webmaster Tools and Google Analytics (and don't forget about Bing Webmaster Tools). To activate these you're asked to add verification code to your site. The code will look something like this: <meta name=”google-site-verification” content=”m8heo8674sgfotUqZHqmC-3rcuMuiwil0hFvyi0u0A0″ />
The meta keywords tag is where you put all of the keywords you use in your site. I still add them in because I think it helps our content writers structure the page and some minor search engines use them. I know some people think they can actually cause harm and don't use them at all. Whatever you do, make sure not to spend too much time on them and not to keyword stuff.
A good few years ago the keywords used to be important as search engines had less ways to determine what a site is about. Now that technology is so advanced, search engines have better ways of determining rankings and relevance. For SEO in Hull. I still like to put the keywords in there (for other search engines).
Meta tags have been around since… Since I can remember. They have been a big part in search engine history. They were valued as a factor in rankings before – until people started abusing their use in getting on top of the SERPs. This meta keywords element (like all meta elements) is invisible to visitors but visible to search engines. The keywords you put into this element’s content attribute would then be used as a ranking factor by the search engines.
Each page should have a unique title tag that specifically describes the content within that page. You want to use keywords in your tag but make sure it makes sense to the reader. These tags signal to the engines what the page is about. They will also show in the SERP (search engine results pages) listings.
Limiting the scope of your keywords like that helps you to narrow down your choices, and makes it even easier to pick just the ten or fifteen most important keywords. (Ten, by the way, is better than fifteen, but you don't really want to drop below that.)
Google is on record as saying it does not use some data in meta when ranking a page (in a positive way) and tests throughout the years have certainly seemed to confirm this.
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